IQ Verify Brand Guidelines and certification mark use
Brand Guidelines for Certified Clients
For a full specification on brand guidelines please contact [email protected]
The name and logo for IQ Verify, is a registered trademark of IQ Verify Ltd. This section provides details on the use of and restrictions placed upon the use of the name and logo of IQ Verify, by certified individuals or organisations.
It is vital that the IQ Verify brand and identity is correctly and consistently applied. The guidelines set out below must be followed when using the IQ Verified logo or referring to IQ Verify or any IQ Verified certification scheme.
Use of Trademark
The use of the trademark by individuals or organisations other than certified individuals or organisations, can only occur with the written consent of IQ Verify Ltd.
IQ Verify require each certified individual or organisation, to ensure that they:
- Conform to the requirements of IQ Verify when making reference to its certification status in communication media such as the internet, brochures or advertising, or other documents.
- Do not make or permit any misleading statement regarding its certification.
- Do not use or permit the use of a certification document or any part thereof in a misleading manner.
- Upon suspension or withdrawal etc. of its certification, discontinue its use of all advertising matter that contains a reference to certification, as directed by IQ Verify.
- Amend all advertising matter when the scope of certification has been reduced.
- Do not allow reference to its management system certification to be used in such a way as to imply that IQ Verify certifies a product (including service) or process.
- Do not imply that the certification applies to activities that are outside the scope of certification.
- Do not use its certification in such a manner that would bring IQ Verify and/or the certification system into disrepute and lose public trust.
Removal of the right to use the trademark
IQ Verify Ltd reserve the right to require immediate removal of the trademark or part thereof, from documentation in the following circumstances:
- Suspension or withdrawal of certification.
- Cancellation of registration.
- Where it is considered that the use of the logo is being used to create a false impression or to mislead.
- Where there is a breach in the terms of the brand guidelines.
- Where the board of IQ Ltd believe that its use is not in the best interests of IQ Verify Ltd.
IQ Verified Certification Mark to indicate conformity to Industry Standards / British Standards.
Only certified individuals or organisations are granted the right to use the following IQ Verified Certification marks.
IQ Verify will provide each certified client with the certification marks relevant to the certification.
These certification marks should not be stretched, skewed or have their proportions changed or appear smaller than 20mm in height. A white version for use on dark backgrounds is also available upon request.
Companies are only permitted to use the mark relevant to the standard they have obtained.
The use of the IQ Verify certification mark is permissible in the following manner:
- On company letter head where it is used as a mark of conformity to Industry Standards / British Standards certified by IQ Verify Ltd.
- On web based communications as a mark of conformity to Industry Standards / British Standards certified by IQ Verify Ltd.
- On promotional company material where it implies conformity to Industry Standards / British Standards certified by IQ Verify Ltd.
- On company liveried vehicles.
Without prior written agreement, the use of the IQ Verify certification mark in the following manner is strictly prohibited:
- On certificates or any other documentation in such a way that it suggests or implies IQ Verify certification.
- On any correspondence that might imply or give the perception that the individual or organisation is representing IQ Verify.
- On training materials or courses in such a way that it implies endorsement of the product.
IQ Verify strictly forbids the use of any statement on product packaging or in accompanying information that the certified client has a certified management system.
Product packaging is considered as that which can be removed without the product disintegrating or being damaged. Accompanying information is considered as separately available or easily detachable. Type labels or identification plates are considered as part of the product.
The statement shall in no way imply that the product, process or service is certified by this means. The statement shall include reference to:
- identification (e.g. brand or name) of the certified client
- the type of management system (e.g. quality, environment) and the applicable standard
- the certification body issuing the certificate
Use of UKAS logo
Companies who attain IQ Verified certification may also be entitled to use the UKAS logo. UKAS has a full and defined set of guidelines for the use of the UKAS accreditation mark which can be found on the following link:
Specific requirements for the use of national accreditation symbols by holders of accredited certificates are as follows:
- The appropriate national accreditation symbol may only be used by the client of IQ Verify in connection with the IQ Verify’s award of UKAS accredited certification. The national accreditation symbol must be relevant to the certificate.
- Holders of certificates issued by UKAS accredited certification bodies (IQ Verify) may use the appropriate national accreditation symbol in accordance with the requirements of this publication on stationery and publicity material or other items relevant to their certificate. The national accreditation symbol(s) shall always be used in conjunction with the IQ Verified logo/mark or certification scheme (see below example). Holders of accredited certificates may use the IQ Verified logo/mark or certification scheme without the accreditation symbol.
- IQ Verify will audit the use of national accreditation symbols by their certificate holders.
- The Product Certification national accreditation symbol may only be used in connection with a product or service certified under an accredited product certification scheme.
- The UKAS logo must not be used on a vehicle unless part of an advertisement.
IQ Verify will provide each certified clients with the certification marks relevant to the certification.
Combined certification marks should not be stretched, skewed or have their proportions changed or appear smaller than 20mm in height. A white version for use on dark backgrounds is also available upon request.
How do I obtain the logos / certification marks?
Please contact [email protected] for copies of certification marks or for further clarification.
Misuse of logo / certification marks
IQ Verify Ltd will actively ensure that the above logo requirements are followed. If the logo or certification marks are found to be misused, the misuse of logo policy will be followed.
Misuse of logo / accreditation marks policy
IQ Verify Ltd will establish if the logo or certification marks have been misused. If so, IQ Verify will write to the company informing them to take the appropriate action i.e. remove the logo immediately. Should this not occur by the specified date e.g. within 7 days of receipt of the notification, appropriate escalation will occur, e.g. report issued to Trading Standards, legal proceedings etc.
IQ Verify strictly forbids the use of any statement on product packaging or in accompanying information that the certified client has a certified management system.
Product packaging is considered as that which can be removed without the product disintegrating or being damaged. Accompanying information is considered as separately available or easily detachable. Type labels or identification plates are considered as part of the product.
The statement shall in no way imply that the product, process or service is certified by this means. The statement shall include reference to:
· identification (e.g. brand or name) of the certified client;
· the type of management system (e.g. quality, environment) and the applicable standard;
the certification body issuing the certificate